Aim
Identification of errors in the concept of the object and correction of the tenants recruitment.
Audit of the socio-economic situation in the coverage area of the object and analysis of its prospects, taking into account the urban environment development.
Identification of errors in the concept of the object and correction of the tenants recruitment.
A set of recommendations that will allow you to increase the overall object turnover and the landlord profit
Shopping center owners
Once a year
Getting a general picture of the object
Competitive environment assessment
Assessment of the object’s prospects in the future (with increased competition and development of the territory)
Shopping center traffic directly depends on the resident population
New housing construction will provide an increase in the potential visitors number
The higher the population density, the more people can shop in your mall
Higher incomes will provide your customers with higher purchasing capacity
Having identified the target audience interests, you can adjust the supply in favor of increasing demands
The higher the cost of accomodation, the higher the income of potential buyers.
The wider the transport network and the higher the speed of movement, the more people will be able to pay attention to your object.
Assessing the competitive environment, you can adjust the concept of the object so that your shopping center attracts more attention
