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In the process of economic valuation, we check the traffic of visitors on the basis of the current socio-economic analysis of the territory and its prospective development. The unit of measurement for such calculations is the number of people per hour / day / month or year. The deficiency is no more than 10%.
Socio-economic analysis is carried out on the basis of Rosstat formal data or updated data from geo-marketing agencies. During this analysis, gender and age groups and the income level of the population in the district are evaluated.
During the focus groups study, an analysis of the opinions of potential customers of the evaluated property is carried out. This allows to map the most urgent needs of potential customers which need to be satisfied with the property
The study of objects similar to the evaluated, the analysis of the general competitors concept, traffic, tenants, transport accessibility, visibility from the main highways allow to analyze the market insights in the district.
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The district where the object is located directly affects its profitability.
There is a simple mechanism: the greater the number and density of the population, the level of its income and the lower competition - the higher the potential of your property
Based on the marketing valuation results, we can provide you with a list of recommended improvements to the property that will affect its attendance and profitability in a positive way. Depending on the object conditions, there may be following recommendations:
If necessary, we will advise you the marketing agencies, verified by us and our clients, that will draw up a marketing strategy for you and increase the flow of customers at your property.
It is recommended to conduct a marketing valuation of a real estate property once a year, especially in Moscow.
Nowadays, the metropolis is changing rapidly: new roads and underground stations are being built, a large-scale housing renovation program is being implemented. What may gradually change over the year: the socio-economic situation of the district, the number of potential customers and other factors. It is necessary to periodically conduct a series of studies afresh to keep the object being profitable.
Marketing valuation is an important economic addition to the audit and valuation which makes the potential benefits of working with an object understandable and build the further actions plan based on this information.
